Through authentic storytelling and thoughtful commentary, we illuminated the strength and resilience of Black mothers. We recognize the importance of honoring their experiences, highlighting their unique challenges, and celebrating how they overcome them daily.
Role Played:
Led the creation of the campaign’s visual identity while driving the launch and creative strategy.
Ideated storytelling approach and creative and on-set direction.
Developed campaign social strategy in alignment with Mother’s Day.
Scouted and led talent/influencer outreach.
Engaged and managed all production partners.
Facilitated asset distribution to PR, retail, and paid media agencies.
Served as a bridge between the engagement team and creators to relay objectives, goals, and best practices to improve the creator experience.
Led post-production of all assets.
Developed and implemented a creative strategy in alignment with SheaMoisture's brand vision, values, and business goals.
Oversaw the development of talent storytelling to convey impactful individual stories.
