To establish SheaMoisture’s footprint in the scalp health category, we educated our muse on the new product benefits by highlighting its unique ingredients, benefits, and usage to achieve optimal results in “Two New Ways To Care Free Scalp Days.”
The campaign utilizes bold visuals to capture our muse’s attention and ensure she is aware of the newest SheaMoisture innovation that helps address her scalp care concerns.
Role Played:
Led the creation of the campaign’s visual identity while driving the launch and creative strategy.
Ideated storytelling approach, and creative and on-set direction.
Engaged and managed all production partners.
Managed post-production of all assets.
Created a 9-month social rollout strategy.
Facilitated asset distribution to PR, retail, and paid media agencies.
Developed a 9-month email marketing strategy.
Developed campaign social strategy.
Facilitated asset distribution to PR, retail, and paid media agencies.
Served as a bridge between the engagement team and creators to relay objectives, goals, and best practices to improve the creator experience.
