It's The Little Moments is centered around depicting babies' intimate moments like never before. Through showcasing the precious moments with babies that all parents look back on and smile at, the goal was to connect with target consumers on a personal and intimate level with strategic product integration.
Role Played:
Led launch and creative strategy, ideated storytelling approach, and creative and on-set direction.
Engaged and managed all production partners.
Managed post-production of all assets.
Created a social rollout strategy.
Facilitated asset distribution to PR, retail, and paid media agencies.
Facilitated asset distribution to PR, retail, and paid media agencies.
Served as a bridge between the engagement team and creators to relay objectives, goals, and best practices to improve the creator experience.
