Introduce your brand
Project Diamond is rooted in supporting her in her skincare journey by providing her with quality products that make her feel confident in her journey. By capturing alluring and beautiful visuals that showcase a range of skin tones and types that she identifies with in conjunction with our reformulated products, we aim to earn her trust in the skin care category.
ROLE PLAYED:
Provided on set creative direction to all still and motion assets.
Conducted consumer research for relaunch strategy.
Crafted social and website launch rollout.
Partnered with production partners to cast talent and recruit all creative partners.
Oversaw post-production edits of all assets.
Distributed assets to PR, retail, and paid media agencies.
