The Blueprint campaign highlighted 11 celebrity talent in the beauty industry by celebrating their unique paths and undeniable impact on culture and community for Women's History Month.
Through a cinematic hero video, editorial photography, and talent interviews, the Blueprint campaign documents and celebrates her originality over the past several decades - demonstrating how her influence will always be the Blueprint for leading and driving global beauty culture. Our goal is to inspire confidence in other Black women to forge a unique path and create their own blueprint unapologetically.
Role Played:
Earned the brand its first media recognition for a creative campaign via WWD here.
Led the creation of the campaign’s visual identity while driving the launch and creative strategy.
Ideated storytelling approach and creative and on-set direction.
Managed talent comms and negotiations for the campaign to ensure operations ran efficiently and that talent was aligned on partnership deliverables.
Developed campaign social strategy.
Engaged and managed all production partners.
Facilitated asset distribution to PR, retail, and paid media agencies.
Served as a bridge between the engagement team and creators to relay objectives, goals, and best practices to improve the creator experience.
Provided on-set creative direction and led post-production of all assets.
Created the campaign's social rollout strategy.
Generated playbooks for creators and influencers to leverage key success strategies and provide insights and best practices for campaign rollout on social.
